Zero-party Data: Have You Tried Asking Your Customers?

Zero-party Data is the New Biofuel  If you’ve been paying attention to data collection trends, you’ve probably been asking yourself, “what is zero-party data?” Well for a while, there’s been a saying going around that “Data is the new oil”. If that’s true, then third-party data is something like leaded gasoline, being phased out due… Continue reading Zero-party Data: Have You Tried Asking Your Customers?

Published
Categorized as Ecommerce