A Handy Guide to Writing Effective Chatbot Copy 

Making an incredible bot takes more than just building the flow. You also need effective chatbot copy to ensure that users don’t feel like they’re talking to, well, a robot. To that end, we asked Lucy Samuel, a copywriter who’s done great work with Certainly clients Feastables and Roadrunner, to walk us through the process… Continue reading A Handy Guide to Writing Effective Chatbot Copy 

What’s your strategy for Black Friday and Cyber Monday in 2022?

Black Friday and Cyber Monday strategies that work What’s your strategy for Black Friday and Cyber Monday in 2022? In all likelihood, you’re going to see your website traffic double (exciting), conversion rates go up (hooray), and nearly a third of your customers return their purchases (scary).   The peak season will add extra stress on… Continue reading What’s your strategy for Black Friday and Cyber Monday in 2022?

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Multilingual Chatbot: Learn How to Speak Your Customer’s Language 

From our friends at Crowdin.  The power of the Internet allows you to tap into a global community, expanding into a market you may have never considered before. So now, companies that have customers in different countries with different languages can create multilingual funnels using localization and globalization strategy. Moreover, research by Common Sense Advisory… Continue reading Multilingual Chatbot: Learn How to Speak Your Customer’s Language 

How to Collect First-Party Data in a Privacy-First World

From our friends at Inflow. With the increasing instances of data and privacy breaches, today’s consumers are becoming much more privacy-conscious. In turn, these concerns surrounding the use of personal data by corporations and businesses, both big and small, have led to the introduction of new privacy laws—most notable being the General Data Protection Regulation… Continue reading How to Collect First-Party Data in a Privacy-First World

Ecommerce SEO Dos & Don’ts

From our friends at The Luxurist Method. Ecommerce SEO requires the same basic knowledge of SEO: relevance, authority, and good site structure. But there are other aspects that are not commonly talked about for ecommerce sites, specifically larger enterprise sites. The best areas to focus on for your ecommerce SEO strategy are:  Site Speed & Crawl… Continue reading Ecommerce SEO Dos & Don’ts

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Zero-party Data: Have You Tried Asking Your Customers?

Zero-party Data is the New Biofuel  If you’ve been paying attention to data collection trends, you’ve probably been asking yourself, “what is zero-party data?” Well for a while, there’s been a saying going around that “Data is the new oil”. If that’s true, then third-party data is something like leaded gasoline, being phased out due… Continue reading Zero-party Data: Have You Tried Asking Your Customers?

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AI-powered Ecommerce Trends to Scale Your Business in 2022

In 2020, US ecommerce saw the equivalent of ten years growth in just three months. Even the reopening of the high street hasn’t dented that rise significantly. Both online and traditional retailers have had to scale up their online stores. Artificial intelligence is playing a crucial role as the ecommerce sector continues its rapid growth.… Continue reading AI-powered Ecommerce Trends to Scale Your Business in 2022

Certainly CEO’s 2021 year in review (& a sneak-peek into 2022)

2021 in review  2021: Kudos to us, but it’s all thanks to you.  2021 was certainly quite a year. We doubled the team, did a complete rebrand, and reached or exceeded our goals. Kudos to the entire Certainly team for this accomplishment and here’s to a brilliant 2022! We would however be nothing without the value we provide to our customers, so I want to lead with that: It’s 110% about… Continue reading Certainly CEO’s 2021 year in review (& a sneak-peek into 2022)

After Black Friday 2021: Global Holiday Shopping Trends and Insights

The Black Friday shopping season just ended and reports already show interesting results: Shoppers have been strategic this season  What happens after Black Friday in 2021? Consumer spending habits changed this year as well, as they began shopping earlier in the season and many used BNPL (buy now, pay later) services. From buying earlier to taking advantage of discounts and extending the season, we’re seeing… Continue reading After Black Friday 2021: Global Holiday Shopping Trends and Insights

How to Pre-empt Ecommerce Returns during Peak Season

The returns problem in ecommerce is real. According to Shopify, 89% of shoppers have returned an online purchase in the last three years, with returns costing retailers billions each year. The issue of costly ecommerce returns is one that has exploded alongside the growth of online shopping. The cost to retailers is increasing dramatically year-on-year (see graph below) while return rates of 40% are becoming the norm for some industries.  Businesses must address the thorny issue… Continue reading How to Pre-empt Ecommerce Returns during Peak Season

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