This post overviews the adoption and business applications of Generative AI (GAI) and Large Language Models (LLMs), such as ChatGPT, in the market as of February 2023. It will also cover how we are working with them at Certainly. Our ideas will evolve, and we will have new ones as we learn. Consider these a… Continue reading ChatGPT for business: general adoption of Generative AIs & Large Language Models and how we’re working with them at Certainly
We are certainly living in an exciting time. We are fortunate to be right at the center of what looks to be the most significant technological shift since the cloud or mobile. If you learn how to leverage this shift, it is a fantastic opportunity for you – as a business and as an individual.… Continue reading ChatGPT, Generative AI, & Large Language Models: a primer
Returns, especially after Black Friday, are a complex and often costly aspect of business in the ecommerce world. They’re also a fact of life. In December 2022, we sat down with Gulnaz Khusainova, CEO & Founder of Easysize, and Sophie Aubard, CEO & Co-founder of yayloh, to chat about the impact of returns, the data around… Continue reading Everything you wanted to know about returns (but were too afraid to ask)
For the past year or so, there’s been one question every marketer’s asking themselves: “Should we start running ads on TikTok?”. The logical follow-up to this question is, “How do we run ads on TikTok?” Well, we’re eager to answer those questions. So, in October 2022, we invited Luke Jonas, CCO of Nest Commerce, to… Continue reading Should you embrace TikTok marketing?
Making an incredible bot takes more than just building the flow. You also need effective chatbot copy to ensure that users don’t feel like they’re talking to, well, a robot. To that end, we asked Lucy Samuel, a copywriter who’s done great work with Certainly clients Feastables and Roadrunner, to walk us through the process… Continue reading A Handy Guide to Writing Effective Chatbot Copy
Black Friday and Cyber Monday strategies that work What’s your strategy for Black Friday and Cyber Monday in 2022? In all likelihood, you’re going to see your website traffic double (exciting), conversion rates go up (hooray), and nearly a third of your customers return their purchases (scary). The peak season will add extra stress on… Continue reading What’s your strategy for Black Friday and Cyber Monday in 2022?
From our friends at Crowdin. The power of the Internet allows you to tap into a global community, expanding into a market you may have never considered before. So now, companies that have customers in different countries with different languages can create multilingual funnels using localization and globalization strategy. Moreover, research by Common Sense Advisory… Continue reading Multilingual Chatbot: Learn How to Speak Your Customer’s Language
From our friends at Inflow. With the increasing instances of data and privacy breaches, today’s consumers are becoming much more privacy-conscious. In turn, these concerns surrounding the use of personal data by corporations and businesses, both big and small, have led to the introduction of new privacy laws—most notable being the General Data Protection Regulation… Continue reading How to Collect First-Party Data in a Privacy-First World
From our friends at The Luxurist Method. Ecommerce SEO requires the same basic knowledge of SEO: relevance, authority, and good site structure. But there are other aspects that are not commonly talked about for ecommerce sites, specifically larger enterprise sites. The best areas to focus on for your ecommerce SEO strategy are: Site Speed & Crawl… Continue reading Ecommerce SEO Dos & Don’ts
Zero-party Data is the New Biofuel If you’ve been paying attention to data collection trends, you’ve probably been asking yourself, “what is zero-party data?” Well for a while, there’s been a saying going around that “Data is the new oil”. If that’s true, then third-party data is something like leaded gasoline, being phased out due… Continue reading Zero-party Data: Have You Tried Asking Your Customers?