Zero-party Data is the New Biofuel If you’ve been paying attention to data collection trends, you’ve probably been asking yourself, “what is zero-party data?” Well for a while, there’s been a saying going around that “Data is the new oil”. If that’s true, then third-party data is something like leaded gasoline, being phased out due… Continue reading Zero-party Data: Have You Tried Asking Your Customers?
In 2020, US ecommerce saw the equivalent of ten years growth in just three months. Even the reopening of the high street hasn’t dented that rise significantly. Both online and traditional retailers have had to scale up their online stores. Artificial intelligence is playing a crucial role as the ecommerce sector continues its rapid growth.… Continue reading AI-powered Ecommerce Trends to Scale Your Business in 2022
2021 in review 2021: Kudos to us, but it’s all thanks to you. 2021 was certainly quite a year. We doubled the team, did a complete rebrand, and reached or exceeded our goals. Kudos to the entire Certainly team for this accomplishment and here’s to a brilliant 2022! We would however be nothing without the value we provide to our customers, so I want to lead with that: It’s 110% about… Continue reading Certainly CEO’s 2021 year in review (& a sneak-peek into 2022)
The Black Friday shopping season just ended and reports already show interesting results: Shoppers have been strategic this season What happens after Black Friday in 2021? Consumer spending habits changed this year as well, as they began shopping earlier in the season and many used BNPL (buy now, pay later) services. From buying earlier to taking advantage of discounts and extending the season, we’re seeing… Continue reading After Black Friday 2021: Global Holiday Shopping Trends and Insights
Black Friday and Cyber Monday strategies that work With 2.14 billion people shopping online, what is your strategy for Black Friday and Cyber Monday in 2022? Using a chatbot marketing strategy for Black Friday and Cyber Monday can be a gigantic step for e-commerce brands to slay the competition. Regardless of the season, growing a business is hard.… Continue reading What is your strategy for Black Friday and Cyber Monday in 2022?
The returns problem in ecommerce is real. According to Shopify, 89% of shoppers have returned an online purchase in the last three years, with returns costing retailers billions each year. The issue of costly ecommerce returns is one that has exploded alongside the growth of online shopping. The cost to retailers is increasing dramatically year-on-year (see graph below) while return rates of 40% are becoming the norm for some industries. Businesses must address the thorny issue… Continue reading How to Pre-empt Ecommerce Returns during Peak Season
Employing a conversational user interface can dramatically improve customer satisfaction and user experience for ecommerce businesses. In such a competitive market, every e-store is on the lookout for ways to maximize customer retention and acquisition. Using AI to create a more interactive and user-friendly site is one way that ecommerce businesses can do this. In… Continue reading Conversational User Interface: 10 Reasons Why It’s Great For Ecommerce
Creating a Great Ecommerce Experience for Customers Ecommerce experience refers to customers’ perception of a brand based on their interactions across the internet. An excellent customer experience differentiates a business from the competitors. It impacts a company’s reputation, customer retention and customer loyalty. Every element of the customer journey across multiple touchpoints is crucial when providing a superior customer experience. Digital technology allows an ecommerce site to connect with… Continue reading Ecommerce & Customer Experience. How Can AI Technology Help Online Stores?
Taking care of and providing superior customer service to your existing and potential clients is the ultimate goal of any B2C company. Superior customer service has for a while been a battleground for success among businesses. Almost 90% of companies have been competing with each other to secure exceptional service! We are aware that in these unpredictable times, delivering… Continue reading Ultimate List of 101 Customer Service Tips
Benefits of Using AI Bots for Ecommerce Websites When we talk about AI bot solutions for ecommerce websites, we think of solutions that use AI technology to enable seamless communication between the brand and customers through a chatbot or a voice interface. Conversation through chatbots can make the shopping experience more personalized and interactive. Moreover, a conversational AI… Continue reading AI Bots for Your Ecommerce Website: 2 Use Cases